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1.Cornell Hospitality ReportBrand Segmentation in the Hotel and Cruise Industries: Fact or Fiction?by Michael Lynn, Ph.D.Vol. 7, No 4, February 2007www.chr.cornell.edu2.…
1. Adrian Who are Adrian & James? James 2. Established since 2002 – 11 years Australasia’s leading hospitality digital marketing and business improvement…
1. Issues and trends 2. Mega brands (luxury) 1InterContinental Group InterContinental Hotels & Resorts (140 hotels; 75 countries) Hotel Indigo – Atlanta Marriott International…
1. Email is Not Dead in The Face of Social 2. Facebook Statistics• More than 750 million active users• 50% of active users log on to Facebook in anygiven day• Average…
1. We cull the oysters, you pick the pearls! We cull the oysters, YOU PICK THE PEARLS! 2. Within the global hotel industry our data and services enable the targeted communication…
1. NEW FEATURES TOPHOTELPROJECTS-Database On the following pages you will find a description of how you can use our new features in the TOPHOTELPROJECTS database.Good luck!…
1. Online Business Development - Business Growth Marketplace 2. Generation C Generation C is the one the highest link with new technologies because they are born together.…