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Online Business Development - Business Growth Marketplace
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Page 1: Online business Development/ Gen C

Online Business Development -Business Growth Marketplace

Page 2: Online business Development/ Gen C

Generation C

Generation C is the one the highest link with new technologies because they are born together.

Be digital native is not a question of age but a question of behavior.They are people born with internet, labtop and smartphone

In terms of figures, it represents 82sms/day, 5h30 on interactive media in average.

It is a cloud addicted generation.

Generation C could be represented by 4 words:

-Creative-Communicant-Collaborative-Connective

In 2020 the generation C will represent 40% of the total EU population.

Page 3: Online business Development/ Gen C

Youtube generation

YouTube is a video-sharing website, created by three former PayPal employees in February 2005 and owned by Google since late 2006, on which users can upload, view and share videos.

The company, uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including video clips, TV clips, and music videos, and amateur content such as video blogging, short original videos, and educational videos.

Unregistered users can watch videos, and registered users can upload an unlimited number of videos.

Youtube generation can be represented by the Gen C,X and Y. We are all using YT to get the fastest access to information, content, music documentary etc. it is one of the richest platform in terms of differents contents. Is a real community, a whole sharing world

Page 4: Online business Development/ Gen C

Millenials characteristics

• Millennials, or the Millennial Generation,also known as Generation Y, are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Commentators use birth years ranging from the early 1980s to the early 2000s.

• It is also considered as the generation ME

• each generation has common characteristics that give it a specific character, with four basic generational archetypes, repeating in a cycle. According to their theory, they predicted Millennials will become more like the "civic-minded" G.I. generation with a strong sense of community both local and global

• labeled Millennials as the boomerang generation or Peter Pan generation, because of the members' perceived tendency for delaying some rites of passage into adulthood, for longer periods than most generations before them

Page 5: Online business Development/ Gen C

What are their expectations for travel + hotels?

• If you spend any length of time at airports or hotels, you've no doubt noticed that there's a new breed of business traveler these days.

• This new generation of travelers are now represent the fastest growing segment in travel spending.

• Their needs and desires of today's business travelers are changing and hotel brands that don't know their customers intimately will quickly lose a share of the market

• They're social animals• They like to be alone, together• They crave the cool factor• They bleed green

Page 6: Online business Development/ Gen C

How is their consumer behavior different than current consumers?

• You have to give them a experience they want to share.

• Incoporate a sense of social responsibility and incetnive to share your contents with their peers.

• You have to win their trust

Page 7: Online business Development/ Gen C

An image?

Page 8: Online business Development/ Gen C

Moyx Hotel

What is MoxyMoxy is Marriott International’s newest hotel—a chic combination of Marriott’s world-famous service and smart design that will keep you moving and in touch

you heard? There’s a game-changer in town. Marriott International’s newest player in the affordable 3-star-tier segment for Millennial global nomads.It’s got the power of Marriott behind it. The potency of style, innovation and tech-savvyness surrounding it. And a whole lot of wattage to light up its vibrant future.

Page 9: Online business Development/ Gen C

Moyx Hotel

AmenitiesMake a connection. Take advantage of:Reliable, high-speed internetCommunal spacesRemote check-in (coming soon)Public SpacesWant to relax or do you have work to do? There’s room for both:Bright open lobby, Two large rooms for big groupsThought-provoking floor-to-ceiling art wall,56" televisions for presentationsComplimentary computers24/7 Market featuring snacks and drinks

Page 10: Online business Development/ Gen C

Moyx Hotel

The hotel target is clearly oriented for The generation C, Y/ millenial.

It has been thinked, design, shaped to reach their expectations

It will be located neer airport for international travelers

Page 11: Online business Development/ Gen C

Citizen M Hotels

A collection of innovative concept, citizenM is a hotel driven by one desire: to create affordable luxury for the people. By "the people," we mean a smart new breed of international traveler, the type who crosses continents the way others cross streets.

This includes the weekenders, the suits, fashion baggers and affair havers. The explorers, adventurers and dreamers. Those who travel the world with big hearts and wide eyes. Those who are independent, yet united by a love of the five continents.

Those in search of business, shopping or art. In short, everyone who is a mobile citizen of the world. Most likely, that also means you.

Page 12: Online business Development/ Gen C

Citizen M Hotels

The hotel target is clearly oriented for The generation C, Y/ millenial.

It has been thinked, design, shaped to reach their expectations

It will be located neer airport for international travelers

Page 13: Online business Development/ Gen C

How does those hotel websites appeal to the next gen traveler?

• Both hotel have a real design identity which reach the generation taste

• From the first page they are going striaght to the point to their concept. You get the right information from the first page

• Feets to any personnality’s profile

• A unique experience shapable

• Maximum Connectivity access for sharing experiences

Page 14: Online business Development/ Gen C

How does this differ from current hotel company sites?

• Strong website identity designed to reach specific target as GEN C

• Vocabulary use: fun, mobility, accessibility, tailored

• Fashion but cool!