1. Chapter 3 Personality andConsumer Behavior 2. What is Personality? The inner psychological characteristics that both determine and reflect how a person responds to his…

1. PERSONALITY & CONSUMER BEHAVIOR 2. What is Personality? The inner psychological characteristics that both determine and reflect how a person responds to his or her…

1. Chapter 3 Personality andConsumer Behavior 2. What is Personality? The inner psychological characteristics that both determine and reflect how a person responds to his…

Slide 1Copyright © 2006 Pearson Education Canada Inc 1 Chapter 4 Personality, Self-Image, and Life Style Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Slide 2…

1.Personality andConsumer Behavior2. What isPersonality?The innerpsychologicalcharacteristics thatboth determine andreflect how a personresponds to his or herenvironment.…

Slide 1 5-1 Chapter 5 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Personality and Consumer Behavior Slide 2 5-2 What is Personality?…