1. THE WALT DISNEY COMPANYOrganizational Case StudyCallie UnruhMGT6145December 14, 2012 2. WALT DISNEY COMPANY It’s not just Disneyland! 3. OUTLINE Introduction and…
Euro Disneyland Mickey Mouse is moving to Paris !!! Disney’s assets Name Culture Movies Theme parks Disney’s characters in a real world 1955 – creating the first Disneyland…