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Marketing Chapter17

1. Public Relations,Publicity, and CorporateAdvertising17McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. 2. GGuueerriillllaa MMaarrkkeettiinnggAAqquuaa…

Business Digital Ethics

1. Digital Ethics3 November 2010 2. Rule #1… Tell The Truth 3. the HONESTY 4. Honesty Of Relationship Don’t go undercoverComply with regulationsDon’t pay 5. Example:…

Business Ethics in Social Media

1. Ethics in Social Media Portland Communicators Conference May 6, 2009 2. What gives me the right? 3. Marqui “pay bloggers” program First to Pay…