Business Heineken Case Study: Perceptual Mapping of Consumers Analysis

1. Tove Perlhede, 14206199 Lara Zaccaria, 14200346 July 2015 eCRM 40920 1 2. 2 Mahou Cruzcampo Heineken Estrella San Miguel Carlsberg Coronita Amstel Bud Voll-Dam Expensive…