Documents SSRN-id1845968

A Framework for Conceptual Contributions in Marketing Deborah J. MacInnis May 13, 2011 Deborah J. MacInnis is Vice Dean for Research and Strategy, Charles L. and Ramona I.…

Documents A BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDS

1. A BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDS 2. REVIVAL OF A DEAD BRAND 3. …..IS OFTEN FOUND TO BE A MUCH MORE FEASIBLE SOLUTION THAN THE…