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Marketing Marketing Metrics That Matter Infographic

1. MARKETING METRICS THAT MATTERIn a time when almost anything can be measured, there is no dearth of metrics for marketers. But how do we make sense of it all? Andhow can…

Data & Analytics The Benefits and Best Practices of Metrics-Driven Pipeline Management

PowerPoint Presentation The Benefits and Best Practices of Metrics-Driven Pipeline Management 1 Joe Caprio Sales Director, InsightSquared Bachelors Degree from Bentley University…

Small Business & Entrepreneurship Commercial Lines: How do Brokers Ensure They Own this Space?

1. Commercial Lines: How do Brokers Own this Space? Moderator: Rick Rass, Consultant Kevin Campbell, Policy Works Brian Bartosh, Top o’ Michigan Kathy Curran, Economical…

Marketing Maximising Online Conversions and Minimising CPC in the Leisure Travel Industry with Eysys Monetise

1. Monetise • Technology Developed over 7 years in an agency environment. • Significant investment in development resources. • Technology delivers significant ROI performance…

Technology Conversion Optimizer Primer

1. Conversion OptimizerIncrease your profits with AdWords The Conversion Optimizer is an AdWords feature that uses your AdWords ConversionTracking data to get you more…