Marketing Cavemen Speak. The Revival of the Hippie & the need for Back-to-Basics Marketing - part 1

1. CAVEMEN SPEAK. THE REVIVAL OF HIPPIES & THE NEED FOR BACK-TO-BASICS MARKETING. 2. BACK-2-BASICS MARKETING People are no longer passive consumers. They are empowered.…

Marketing Cavemen speak. the revival of the hippie & the need for back to-basics marketing - part 2

1. THE NEO-HIPPIEIs there more at stake than just some three-huggers? Yes. It’s about hippies acting in an open market space. They don’t bother that much yet. Neo-hippies…