Business Market segmentation and lifestyle1

1. WHAT IS MARKET SEGMENTATION ? Market segmentation can be defined astheprocessofdividingapotential marketintodistinctsubsetsofconsumerswithcommonneedsorcharacteristics…

Documents C ONSUMER D ECISION M AKING Consumer Decision making is a central part of consumer behavior but the....

Slide 1 C ONSUMER D ECISION M AKING Consumer Decision making is a central part of consumer behavior but the way we evaluate and choose products varies widely. Slide 2 How…