Slide 1 C ONSUMER D ECISION M AKING Consumer Decision making is a central part of consumer behavior but the way we evaluate and choose products varies widely. Slide 2 How…
Slide 1 Decision Making Michael J. Kalsher MGMT 4460/6962 Summer 2014 Slide 2 Chapter Objectives When you finish this chapter, you should understand why: 1. Consumer decision…