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Documents Principles of Marketing Lecture-15. Summary of Lecture-14.

Slide 1 Principles of Marketing Lecture-15 Slide 2 Summary of Lecture-14 Slide 3 Consumer Buying Behavior (cont..) Slide 4 Marketing and Other Stimuli Marketing and Other…

Documents C ONSUMER D ECISION M AKING Consumer Decision making is a central part of consumer behavior but the....

Slide 1 C ONSUMER D ECISION M AKING Consumer Decision making is a central part of consumer behavior but the way we evaluate and choose products varies widely. Slide 2 How…

Documents Decision Making Michael J. Kalsher MGMT 4460/6962 Summer 2014.

Slide 1 Decision Making Michael J. Kalsher MGMT 4460/6962 Summer 2014 Slide 2 Chapter Objectives When you finish this chapter, you should understand why: 1. Consumer decision…