Documents Mkt 100 021 - week 9 - brand management

1. Welcome toMKT 100-021Week 9 – Brand managementAnthonyFrancescucciAssistant Professor, MarketingPlease ensure all electronic devices are in “silent mode”, “vibrate…

Lifestyle Tom Ford Richemont Jv Proposal

1.   2. Company Overview:founded in 2005 byTom Ford Positioning:High end luxury Legitimacy:Connected to Tom Ford and his stylistic griffe Products Line Range:Clothes, shoes,…

Social Media Social Campaign pitch TAG H.

1. By KRDS 2.       3. I can afford a real Swiss watch : an instantly recognisable Swiss watchmaker (as opposed to a Longines for instance) without subscribing…