United Colors of Benetton By Jael Evangeline.M.E SUMMARY A global brand, and one of the most well known in the world, United Colors of Benetton has an international style…

1. BUSINESS CASE STUDY: THE BENETTON GROUP 2. ANOVERVIEW T oday, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a…

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BENETTON Introduction   Established in 1965, Benetton is now controlled by Edizione Srl (a holding company wholly owned by the Benetton Family) with a 67% stake. It…

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