PREFACE Research Project is the first step into the Industry and this of vital importance because it provides first hand practical knowledge of business environment. The…

Christ In the Tabernacle “Do you see yonder Wicket Gate?” An e-book produced by the Wicket Gate Magazine. Articles are taken from various editions of the magazine and…

Marketing Plan For Cleopatra Beauty & Fairness Cream Executive summary Kohinoor group of industries is preparing to launch a new beauty and fairness cream name “Cleopatra…

Price Decisions Objectives • Identify the main fixed and dynamic pricing strategies used for selling online. • Discuss the buyer’s view of pricing online in relation…

1.   2. INTRODUCTION KFC Corporation based in Louisville, Kentucky is the world’s most popular chicken restaurant. KFC has more than 11000 restaurants in more than 80…

Setting the right price The real issue is value, not price ! Price is determined by what the consumer is willing to pay, not the cost to manufacture, distribute, and promote.…

ASP-2009 BATCH CLASS 2 Evolution of IMC • A task force from the American Association of Advertising Agencies (the “4As”) developed one of the first definitions of integrated…

INTRODUCTION Organization of Apple was established in 1976 as a computer company. However, in the last decade, Apple has expanded into a complex company that specializes…

1. What is a Brand? 2. What is a Brand? NAME SIGN SYMBOL/LOGO COMBINATION 3. BrandingStrategies 4. Branding Strategies StrategiesBrand MultipleExtensionLine ExtensionBrandingNew…

1. BRAND AWARENESS INTRODUCTION F or developing a new promotion strategy based on corporateobjectives which includes identifying the corporate growth role fornew products…