1. JOURNALISM 3700 Ad Copy Planning 2. Creative research in one slide Business Chance Cultural Context Target Insight Brand Insight THE BIG IDEA Plan To Engage Creative Who…
1. JOURNALISM3700Ad CopyPlanning 2. Creative research inone slideBusinessChanceCulturalContextTargetInsightBrandInsightTHEBIGIDEA PlanToEngageCreativeWho do we stand for?MeasureWho…