Explain process of retail market segmentation and discuss segmentation based on consumer products. Give examples. Ans;- Retail market segmentation is the process of aggregating…
Slide 1Chapter-5 RETAIL MARKET SEGMENTATION Slide 2 What is a market? A market is a group of potential customers with similar needs who are willing to exchange something…
Slide 1 Market segmentation Slide 2 A market is a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various…