1. Keeping track wherever they go. Learn more about your consumer online Marta Klepka I-COM Lisbon, 10.03.2010 2. 1 Start with what you23 4 already have: the web site. KNOW…
Market Segmentation, Targeting and Positioning chapter 5 Ch. 5 Objectives Understand the concepts: market segmentation, and target marketing. positioning Learn the advantages…