Marketing Marketing Horror Stories: Unmeasured ROI (and What to Do Instead)

Marketing Horror Stories Your Hosts (Innovative Marketing Resources) Max Traylor | Director of Client Services @TheMaxTraylor Danielle Winkler | Inbound Marketing Consultant…

Education Digital transforms business education

1. Digital Transforms Business School Education Ira Kaufman PhD Lynchburg College School of Business January 18 2015 2. The Pain Point IBM 2014 Global CMO Study. compares…

Documents CMO Club Whitepaper

Chief customer advocate: How social data elevates CMOs WHITE PAPER ⢠JULY 25, 2012 Table of Contents Social data impacts decisions for nearly all CMOs 4 CMOs use data…