Slide 11 © 2009 South-Western, a part of Cengage Learning Chapter 15 Media Planning: Newspapers, Magazines, Television, and Radio PPT 15-1 Slide 2 2 PPT 15-2 A Whole New…

1. Media Planning:Print, Television and Radio Presented by: K. Suresh 2. Where are the 18–24Year-Old Males? Smallest audience in prime time TV Far less likely than female…

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Slide 1 Quiz November 4 th Slide 2 1. Unlike TV, print media tends to be a.Intrusive b.High Involvement c.Mass Audience d.External Pace Slide 3 2. The top Circulated Magazine…

Slide 1 Quiz February 15 th Slide 2 1. Unlike TV, print media tends to be a.Intrusive b.High Involvement c.Mass Audience d.External Pace Slide 3 2. The top Circulated Magazine…

Slide 1 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 12 - 1 Traditional Media Slide 2 Copyright © 2012 Pearson Education, Inc. publishing…

print multimedia online moVieS eVent SeaStar magazine SeaStar digital SeaStar news SeaStar tV SeaStar discovery MEDIA DAtA 2012 more tHan JuSt a maGaZine You reach an interested…