Notes on INTERNATIONAL BUSINESS OR INTERNATIONAL MARKETING What is globalization? • The shift towards a more integrated and interdependent world economy • Two components:…
PROJECT REPORT ON: RE-EMERGENCE OF TEXTILE INDUSTRY, AFTER RECESSION Submitted To: Mr. N.K. Shrivastava (GM – HR) Mr. Gaurav Bakliwal (Executive – HR) Mr. Pranjal Agarwal…
1. Chapter 1 2. Globalization refers to the shift towards a more integrated and interdependent world economy. Globalization has several facets, including the globalization…
1. Standardization and Customization- A Global Debate Dr. Jyotsna Hirmukhe XMBA Batch 4 2. Introduction Global versus “regular” marketing Scope of activities are outside…
ch1 Student: ___________________________________________________________________________ 1. The notion that national economies are relatively self-contained entities is on…
Slide 1 Chapter 1 Globalization Slide 2 1-2 What Is Globalization? The world is moving away from self-contained national economies toward an interdependent, integrated…