Documents Mark Lopez Google 11.04.2011

1. US Hispanic Digital DiscussionMark LopezHead of US Hispanic and Panregional SalesNovember 2011Google Confidential and Proprietary 1 2. Agenda• US Hispanic Digital Opportunity•…

Education The New Media Jackpot: U.S. Hispanics

1.This demographic is... family oriented2. young 3. and they…love to shop 4. U.S. Hispanics 5. Source:  adage.com/ar+cle/the-­‐big-­‐tent/adver+sers-­‐reach-­‐growing-­‐u-­‐s-­‐hispanic-­‐market/236336/…