Documents Benetton Case

Collana Working Paper n. 1/2009 ENTREPRENEURIAL COUNTERINTUITIVE STRATEGIES FOR OPERATIONS AND GLOBAL SUPPLY CHIAN MANAGEMENT. A STUDY OF THE BENETTON GROUP by Daniele M.…

Documents Final Project Presentation - Michelle Araullo

1. DEMOGRAPHICS • Females in their 20s and early 30s • Embodies the classic, simple yet modern • Seeks affordable and good quality garments • Trendy but long for…