1. Strategic Planning:Developing and Implementinga Marketing Plan 2. Objectives Understand the importance of strategic marketing.Know the outline for a marketing plan. Define…

1. Lamb, Hair, McDaniel Chapter 2 Strategic Planning for Competitive Advantage 2012-2013 (C) 2014 Cengage Learning Inc. All Rights Reserved.1 2. 2 Understand the importance…

Slide 1Chapter 15 The marketing process and marketing strategy Slide 2 Learning objectives 1Understand the importance of strategic marketing and prepare a basic outline for…

1.Prepared by Deborah Baker Texas Christian University Strategic Planning forCompetitive Advantage 22. Learning Objectives 1. Understand the importance of strategic marketing…

PowerPoint Presentation 1 Chapter 2 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Strategic Planning for Competitive Advantage Prepared by Deborah…

Slide 1 Chapter 1 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 1 Lamb, Hair, McDaniel CHAPTER 2 Strategic Planning for Competitive Advantage 2012-2013…

Strategic Planning: Developing and Implementing a Marketing Plan Objectives Understand the importance of strategic marketing. Know the outline for a marketing plan. Define…

* Chapter 2 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Strategic Planning for Competitive Advantage Prepared by Deborah Baker Texas Christian…

Slide 1 Lamb, Hair, McDaniel Chapter 2 Strategic Planning for Competitive Advantage 2014-2015 1© Cengage Learning 2015. All Rights Reserved. Slide 2 2 1.Understand the importance…