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A guide to employer branding Provoking thought Generating discussion Delivering results Making a difference These are the questions that we • What does it mean? answer…

Documents Employer Branding Stefan Gijssels, Janssen Pharmaceutica

1. Employer Branding Stefan Gijssels, Janssen Pharmaceutica 01/29/15 2. 01/29/15 2 The most attractive employer? 3. 01/29/15 3 4. Sales Volume of Janssen Pharmaceutica N.V.…

Documents A guide to employer branding

A guide to employer branding ‘The Employer brand’ • What does it mean? • How useful is it? • Is it just a new term for an old and intuitive concept? • And, critically,…