Slide 1CHAPTER 1 MARKETING RESEARCH FOR INTERNATIONAL MARKETING DECISIONS International Business: The New Realities1 Slide 2 Dimensions of Market Globalization Integration…

Slide 1 MMIT Modes of International Business Exporting/Importing Slide 2 International vs. Domestic OPPORTUNITIES 1. Seek opportunities for growth through market diversification…

Slide 1 International Business Session 2 International vs. Domestic OPPORTUNITIES Seek opportunities for growth through market diversification Gain new ideas about products,…

Slide 1 MMIT Modes of International Business Exporting/Importing International vs. Domestic OPPORTUNITIES Seek opportunities for growth through market diversification Gain…

Slide 1 International Business Session 1 What is International Business? Business transactions between parties from more than one country Sourcing, Manufacturing, Selling,…