Amity Business School INTERNATIONAL MARKETING MANAGEMENT MBA (G) CLASS OF 2010. FACULTY INCHARGE:MR. VIVEK KUMAR LECTURER, DEPT. OF MARKETING MGMT. ABS, NOIDA. Amity Business…

Slide 1© 2005 Prentice Hall11-1 Chapter 11 Pricing Decisions Power Point By Kristopher Blanchard North Central University Slide 2 © 2005 Prentice Hall11-2 managing marketing…

Slide 1 © 2005 Prentice Hall11-1 Chapter 11 Pricing Decisions Power Point By Kristopher Blanchard North Central University Slide 2 © 2005 Prentice Hall11-2 Basic Pricing…

Slide 1 © 2005 Prentice Hall11-1 Chapter 11 Pricing Decisions Slide 2 © 2005 Prentice Hall11-2 Pricing in the global market Theoretical perfect competition – one price…

Slide 1 Pricing Decisions Slide 2 ©2011 Pearson Education, Inc. Introduction to Pricing Issues Law of one price Price floors, ceilings Optimum prices Target costing Price…

Chapter 11 Pricing Decisions 11-* Introduction to Pricing Issues Basic concepts Target costing Price escalation Environmental issues Gray market goods Dumping Price fixing…