Documents Keegan Globalmktg6e 01 GE

* Global Marketing (Global Edition) Chapter 1 Introduction to Global Marketing ©2011 Pearson Education 1-* Introduction Global vs. âRegularâ Marketing Scope of activities…

Documents Keegan Globalmktg6e 01

* Global Marketing Chapter 1 Introduction to Global Marketing ©2011 Pearson Education, Inc. publishing as Prentice Hall 1-* Introduction Global vs. âRegularâ Marketing…

Documents Global Marketing Chapter 1

Global Marketing Chapter 1 1 Global Marketing Chapter 1 Introduction to Global Marketing Contents Introduction and overview Principles of marketing The importance of global…