Business chap001

1. The Scope and Challenge of International Marketing Chapter 1McGraw-Hill/IrwinCopyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. 2. Marketing Across…

Documents IPPTChap001

TITLE HERE The Scope and Challenge of International Marketing Chapter 1 McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Marketing…

Documents Chapter 1

The Scope and Challenge of International Marketing Chapter 1 Learning Objectives LO1 The benefits of international markets LO2 The changing face of U.S. business LO3 The…