Presentation by: Osama Masood Fahad Jawed Overview - Kraft 150 countries across the globe 100,000 employees Profits increased by 10%, north American sales rose by 2.3% Brands…

1. What We DoWhere We AreOur OptionsGame PlanReal Option Steenland Chocolate Nat Chaturaphat Puneet GroverMarkiyan Kychma Luis Portela Krista Yang 2. What We DoWhere We AreSteenland…

TABLE OF CONTENTS 1. The US Chewing Gum Market Introduction 1.1. Global Confectionary Market 1.2. Global Chewing Gum Market 1.3. The US Chewing Gum Market Introduction and…

V. Strategy Formulation A. Input Tools Key external factors that affect the Kraft Foods Inc. were obtained from the PEST analysis and Porter’s Five Forces of competition…

TABLE OF CONTENTS 1. The US Chewing Gum Market Introduction 1.1. Global Confectionary Market 1.2. Global Chewing Gum Market 1.3. The US Chewing Gum Market Introduction and…

1. Are Americans ready for dark chocolate? Tutorial 6: Montreaux Chocolate 1 2. The Extended Marketing Mix © Imperial College Business School 4 + 3 = 7 Strategic Marketing…