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Business 2013 ams schaefers cobbs groza - timing of sponsorship announcements

1. Timing of Sponsorship AnnouncementsA Test of Temporal Distance and Construal Level EffectsTobias Schaefers, EBS Business School, GermanyJoe Cobbs, Northern Kentucky University,…

Business 2013 wmc schaefers cobbs groza - construal of sponsorship announcements

1. Construal Level Effects in SponsorshipAnnouncementsTobias Schaefers, EBS Business School, GermanyJoe Cobbs, Northern Kentucky University, USAMark D. Groza, Northern Illinois…