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STP Analysis Segmentation Targeting Positioning Miss. Nisha Agarwal & Miss Nikita Dhoot Department of Management Studies, DKTE¶S Textiles & Engineering Institute,…

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1. PRESENTED BY:-Abhishek Singh TomarAmeya GodboleNikhilesh Patil 2. • Cadbury enjoys a valuemarket share of over70% - the highestCadbury brand share inthe world! Our billion-dollar…

1. Lamb, Hair, McDaniel CHAPTER 8 Segmenting and Targeting Markets 2010-2011 2. LO1Describe the characteristics of markets and market segments LO2Explain the importance of…