Documents Chapter 04

Focusing Marketing Strategy with Segmentation and Positioning At the end of this presentation, you should be able to: 1.Know about defining generic markets and product-markets.…

Documents For use only with Perreault/Cannon/ McCarthy texts, © 2010 McGraw-Hill Companies, Inc....

Slide 1For use only with Perreault/Cannon/ McCarthy texts, © 2010 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Chapter 4 Focusing Marketing Strategy with Segmentation and…

Documents Chp 03 Focusing Marketing Strategy With Segmentation and Positioning

Basic Marketing price product promotion A Global Managerial Approach Eleventh Canadian Edition ■ Wong ■ Shapiro ■ Perreault ■ McCarthy place © 2004 McGraw-Hill Ryerson,…