CH 13] Business 101 — The Basics 13-1 Chapter 13 Product Promotional Strategy Learning Goals 1. Define the objectives of promotion. 2. Describe the concept of a promotional…
3 Types of Brands Manufacturer Brands Owned by the producer of the product Manufacturer Brands Multi-Product Branding One name for all products Multi-Branding Each product…
Slide 1 Elements and Strategies Slide 2 What is branding? Name, term, design, or symbol that identifies a business or organization Slide 3 Brand Name Word, group of words,…
Slide 1 Branding, Packaging, and Labeling Chapter 31 Slide 2 Sec. 31.1 – Branding Elements & Strategies The nature, scope, and importance of branding in product planning…
Slide 1 Slide 2 What is Branding? The way in which a firm differentiates itself and its products from those of their rivals. A brand is a name, sign, color, or symbol used…
Branding, Packaging, and Labeling Branding Elements & Strategies The nature, scope, and importance of branding in product planning The various branding elements The different…
A group of closely related products manufactured and/or sold by a business A name, term, design, or symbol (or combination of them) that identifies a business, organization,…
Branding Licensing * Chapter Objectives Explain the concepts of branding and brand equity. Discuss the types of brands. Describe how to develop an effective brand name. Discuss…