Education Even better than the real thing - Gen Y's need for brand authenticity (by Joeri Van den Bergh)

1. [email protected] 2. [email protected] 3. KOGAN PAGE marketing bookpublished Feb 2011Joeri_InSites (Twitter)To tease meSqueeze meAnd Please me//UPDATES& BLOG:[email protected]…

Technology Even better than the real thing - Gen Y's need for brand authenticity

1. [email protected] 2. [email protected] 3. KOGAN PAGE marketing bookpublished Feb 2011Joeri_InSites (Twitter)To tease meSqueeze meAnd Please me//UPDATES& BLOG:[email protected]…