Documents Keller SBM3 01

CHAPTER 1: BRANDS & BRAND MANAGEMENT DS Hwang From Kevin Lane Keller 1.1 What is a brand? For the American Marketing Association (AMA), a brand is a name, “name, term,…

Documents UnitVIIPlantPropertyEquipment.doc

Unit VII Plant, Property and Equipment Overview Back grou nd Property, plant and equipment are assets used in the operation of business and often constitute the largest single…