Marketing Driving and Tracking Search-to-Store Performance

1. C M O B R I E F I N G j u l y 2 0 1 4 D R I V I N G A N D T R A C K I N G s e a r c h - t o - s t o r e p e r f o r m a n c e 2. T o d a y shoppers move fluidly across…