Documents For use with Strategic Electronic Marketing: Managing E-Business 2 e Copyright 2003 South-Western...

Slide 1For use with Strategic Electronic Marketing: Managing E-Business 2 e Copyright 2003 South-Western College Publishing Chapter 6 Slide: 1 Chapter 6: E-Commerce Slide…

Documents For use with Strategic Electronic Marketing: Managing ...

1.Chapter 6: E-Commerce2. LEARNING OBJECTIVES (1) : 1.Gain an understanding of the e-commerce process. 2.Outline why a multichannel approach is beneficial for a retailer.…