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Slide 11 © 2009 South-Western, a part of Cengage Learning Chapter 15 Media Planning: Newspapers, Magazines, Television, and Radio PPT 15-1 Slide 2 2 PPT 15-2 A Whole New…

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1. THEOF 2. Click on one of the onscreen Buttons. 3. People like to read magazines because: Consumers trust adverts from a magazine where the advertiser usually has to pay…