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Slide 1British Mass Media Slide 2 I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions entertainment…

Education Utilization of Mass Communication by the Individual

1.Elihu Katz, Jay G. Blumler, and Michael Gurevitch2.  An Israeli-American sociologist. He has spent most of a lifetime in research oncommunication, his main focus…