Big Data: Getting Organized 1 Agenda / Menu Be a 1 Variety types and sources Volume How much is enough? Velocity In/out speed Defining “big data” – the four V’s:…
Big Data: Getting Organized 1 Agenda / Menu 1 Variety types and sources Volume How much is enough? Velocity In/out speed Defining “big data” – the four V’s: 6 # BDVD…
The Three Faces of Consumer Promotions Priya Raghubir J. Jeffrey Inman Hans Grande onsumer promotions now account for almost a quarter of the marketing budget of consumer…
Using Technology to Succeed The poor, ship-building town of La Coruña in northern Spain seems an unlikely home to a tech-charged innovator in the decidedly ungeeky fashion…