Documents Sci Int Nov2012

NIH P OLICIES AND P ROCEDURES FOR P ROMOTING S CIENTIFIC I NTEGRITY N AT I ONAL I NSTIT U T ES OF HEALT H O F FIC E OF THE DIR EC TO R N OVE MB ER 201 2 NIH Policies and…

Documents Chapter 15

1. Chapter 15 Integrated Marketing Communications 2. Chapter Objectives Explain howintegrated marketing communicationsrelates to the development of an optimal promotional…