Slide 1 Slide 2 Topics Covered in Chapter 1 1: Significance of Human Communication 2: Communication Systems 3: Types of Electronic Communication 4: Modulation and Multiplexing…
Advertising & IMC: Principles and Practice, 9e (Moriarty) Advertising & IMC: Principles and Practice, 9e (Moriarty) Chapter 4 How Marketing Communication Works 1)…
Advertising & IMC: Principles and Practice, 9e (Moriarty) Advertising & IMC: Principles and Practice, 9e (Moriarty) Chapter 4 How Marketing Communication Works 1)…
Chapter 2: How Advertising works Dr. Nguyen Thi Gam Joint program with Daegu Cyber University- 2010 LOGO I. How advertising works as communication Advertising is a form of…