1. MARKETING 2. Definition The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in…
1. • Marketing is managing profitable customer relationship. • The twofold goal of marketing- Attract new customers by promising superior value and to keep and grow current…
Introducing Marketing Learning Objectives 1. Define marketing and outline the steps in the marketing process. 2. Explain the importance of understanding customers and the…
Slide 1 050121 Principles of Marketing Suwattana Sawatasuk Slide 2 WHAT IS MARKETING? Slide 3 What is Marketing? The process by which companies create value for customers…