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DESTINATION BRAND IDENTITY OF HONG KONG Aditya Shankar Mishra1 Abstract Nowadays, many destinations are branding themselves to attract tourists and travellers. Tourists infuse…

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Documents Public Opinion Polling in a Globalized World

Public Opinion Polling in a Globalized World Marita Carballo • Ulf Hjelmar Editors Public Opinion Polling in a Globalized World 123 Dr. Marita Carballo Dr. Ulf Hjelmar…

Business International marketing management group 12- starbucks

INTERNATIONAL MARKETING MANAGEMENT EPGDIB 2012-13 Indian Institute of foreign trade Pick up an International company and study the International expansion plan of the company…

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ua About Big Bazaar About Big Bazaar Outlet Parent group Hypermarket Chain of Departmental Stores 100 outlets in India Located in 70 Cities Pantaloon Retail Group (PRIL)…

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Case analysis INDIA ON THE MOVE Case Overview  Decision point is Feb 2003.  Challenge of achieving goals of 10th Five year plan along with fiscal stability and religious…