DESTINATION BRAND IDENTITY OF HONG KONG Aditya Shankar Mishra1 Abstract Nowadays, many destinations are branding themselves to attract tourists and travellers. Tourists infuse…
Public Opinion Polling in a Globalized World Marita Carballo • Ulf Hjelmar Editors Public Opinion Polling in a Globalized World 123 Dr. Marita Carballo Dr. Ulf Hjelmar…
INTERNATIONAL MARKETING MANAGEMENT EPGDIB 2012-13 Indian Institute of foreign trade Pick up an International company and study the International expansion plan of the company…
ua About Big Bazaar About Big Bazaar Outlet Parent group Hypermarket Chain of Departmental Stores 100 outlets in India Located in 70 Cities Pantaloon Retail Group (PRIL)…
Case analysis INDIA ON THE MOVE Case Overview Decision point is Feb 2003. Challenge of achieving goals of 10th Five year plan along with fiscal stability and religious…