1. Advertising What is advertising? Advertising is a form of communication that typically attempts topersuade potential customers to purchase or to consume more of a particular…

Slide 1How to Read an AD zAdapted from Visual Messages by David M. Considine & Gail E. Haley zAds from www.adflip.comwww.adflip.com Slide 2 Important note zDont forget…

Slide 1Recognizing Appeals and Claims zAdapted from Understanding Mass Media by Jeffery Schrank zAds from www.adflip.com andwww.adflip.com scriptorium.lib.duke.edu/adaccess/…

Slide 1The following ads are from a press campaign run by the Church of Singapore. By all accounts, the campaign was a roaring success. Enjoy... Slide 2 Slide 3 Slide 4 Slide…

1. Ad Parodies Look at each of the following ads carefully and decide what is it is that the ad is mocking. Is it an effective ad? Explain. 2.   3.   4.   5.   6.  …

1. Ad Parodies Look at each of the following ads carefully and decide what is it is that the ad is mocking. Is it an effective ad? Explain. 2.   3.   4.   5.   6.  …

Slide 1 Facebook Advertising Training June 2012 1 Overview Facebook advertising has changed significantly over the last 12 months and will continue to do so as Facebook attempts…

Slide 1 Aristotle’s Ways to Persuade Logos Ethos Pathos Kairos Slide 2 Who is Aristotle? Aristotle (384-322 BCE) is the most notable product of the educational program…

Slide 1 Tobacco Slide 2 Tobacco Entry Task Do you have anyone in your family or a family friend that smokes cigarettes or uses chewing tobacco? If so, how does it make you…

Slide 1 Chapter 6: Ideas The currency of the 21st century Slide 2 James Webb Young’s 5-Step Technique for Producing Ideas 1. Immersion. Do research on your brand, your…