Documents Product Leadership - Sourcing and Vetting Requirements (PCA10)

1. Why do products fail?How can we improve our rate of success?REQUIREMENTS 2. 24 – 46 %Myth 80% XXX of new products fail within 6months- How Customers Think, p. 3, Gerald…

Documents Www.SimpsonScarborough.com Using Research to Inform and Drive Your Strategy Purdue University July.....

Why Marketing Research? Why Marketing Research? Because itâs the basis of marketing Because you are not your consumer (student, parent, alumni, donor) Things change Why…