Slide 1Focus Groups Slide 2 What is a Focus Group? Group of people jointly participate in the interview –8-12 people (5-7 becoming more popular size) –Unstructured/Structured…
Slide 1 MARKETING RESEARCH ESSENTIALS WITH DATA ANALYSIS IN EXCEL AND SPAA McDaniel │ Gates │ Sivaramakrishnan │ Main Chapter Four: Qualitative Research Slide 2 LEARNING…
Qualitative Research Chapter Four Chapter Four Chapter Four Objectives Chapter Four To define qualitative research. To explore the popularity of qualitative research. To…
Methodology 4-1 Chapter Four Marketing Research, 8th Edition â McDaniel & Gates Copyright 2009 John Wiley & Sons, Inc. 1 4-3 Qualitative vs. Quantitative Research…