Education Measurement in the Age of Now

1.MEASUREMENT IN THE AGE OF NOWImage: Nasa’s Marshall Space Flight Center, Flickr (CC)SHONALI BURKE, ABCPRESENTED AT PRSA’S 2010 INTERNATIONAL CONFERENCEOCTOBER 18, 20102.…

Education Practical Social Media Measurement

1. Practical solutionsImage: ambimb Flickr (CC)To the measurement conundrumShonali Burke, ABC (@shonali) 2. Let’s Take Your Temperature…Image: The Facey Family, Flickr…

Business From WTF to KPI: Demonstrating the Business Value of Public Relations

1. FROM WTF TO KPI:DEMONSTRATING THE BUSINESS VALUE OF PUBLIC RELATIONsA webinar for PRSAPresented August 24, 2010Shonali Burke, ABC 2. Before We Get Started 3. Cartoon:…

Business The Magic Of PR Measurement

1. THE MAGICOF MEASUREMENTShonali Burke, ABCPresented at PRSA AlaskaJuly 21 & 22, 2010 2. Bad Measurement… Only tracks impressions 3. Uses AVE 4. Is done inconsistentlyImage:…