Chapter 1 The Marketing Concept: The Role of Marketing in Organisations Chapter 8 Promotion Strategy 1 1. What is Promotion? Activities that communicate the merits of the…

14-1 Integrated Marketing Communication 14-2 The Marketing Communications Mix (Elements of IMC) Advertising Personal Selling Any Paid Form of Nonpersonal Presentation by…

Slide 1 Chapter 14 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Fourteen Communicating Customer Value: Integrated Marketing Communications…

Slide 1 Week 9- 11-29-04 Integrated Communication Strategy and Promotion Tools Slide 2 Communication The process by which we exchange or share meanings through a common set…

Slide 1 Chapter 16 Slide 2 Personal presentations by the firm’s sales force for the purpose of making sales and building customer relationships. Slide 3  Salesperson…

Slide 1 14 -1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Fourteen Communicating Customer Value: Integrated…

Slide 1 Chapter 14 Slide 2  The promotion mix or marketing communication mix is the specific blend of advertising, public relations, personal selling, and direct- marketing…

Slide 1 Principles of Marketing Lecture-33 Slide 2 Summary of Lecture-32 Slide 3 Slide 4 Promotion and Its Goals Slide 5 Builds Relationships Persuades Informs Reminds Slide…

Slide 1 Personal Selling & Direct Marketing Slide 2 Personal Selling Personal presentation by the firm’s sales force for the purpose of making sales and building customer…

Slide 1 Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations 12 Slide 2 12-2 ROAD MAP: Previewing the Concepts Discuss the process and advantages…