Global Business Today 7e by Charles W.L. Hill McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 11 The Strategy of International…

Chapter 11 - The Strategy of International Business The Strategy of International Business Chapter Outline OPENING CASE: The Evolving Strategy of Coca-Cola INTRODUCTION STRATEGY…

Globalization INTRODUCTION A) Globalization refers to the trend towards a more integrated global economic system where barriers to cross-border trade and investment are declining,…

Chapter 11 - The Strategy of International Business The Strategy of International Business Chapter Outline OPENING CASE: The Evolving Strategy of Coca-Cola INTRODUCTION STRATEGY…

1. International Business7e by Charles W.L. Hill McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. 2. Chapter 12 The Strategy of…